We don't make ads. We make Things. Real Things. things that solve real business problems and come in boxes.
Why Things? Because they outperform passive media. Yes, even the big shiny billboards.
...Because when brands make real things, they create memory, not just impressions. And memory is what drives market share.
...Things convert passive audiences into active participants. Things get touched, used, filmed and shared.
...BECAUSE THEY LOOK LIKE PRODUCTS. BUT BEHAVE LIKE PR ENGINES. MEDIA COVERS THEM. FANS SHARE THEM. BRANDS GROW.
...Because owning a Thing signals belonging. Belonging builds loyalty. Congratulations. You're now in the club.
...Because Things get people talking. They spread the word even without owning it. "Tell me you've seen this?" That's earned media at work.
...Because entertaining things lowers resistance. Lower resistance increases buying intent.This isn't just funny. It's commercially effective.
More effective when a
physical Thing is integrated
into the campaign.
— Nielsen
can recall a Thing they
received in the past two years.
– PROmotion Marketing
Are more likely to buy again from
brands that make them laugh.
– Marketingdive.com
More market share growth for fame-driving ads vs the boring ones.
— IPA Effectiveness
You came here not knowing what a Thing was. Now you can't imagine not having one. Time for a Thing?